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Twinktech Marketing International

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Twinktech Marketing International is a marketing management company that provides a variety of products and services to empower small businesses in their marketing efforts.

Twinktech ensures that you will be 100% satisfied with all of our services. Our experts will work hard to turn your business into a local online powerhouse. Don't leave your online presence up to chance. Work with the experts who understand precisely what it takes to get to the top.

Where to Get Citations to Improve Your Local Search Engine Rankings


Local search engines
The Local search engines often crawl each other to find citations that will validate or correct the business information in their own indexes. Additionally, some engines and data providers share information with each other, either through a data leasing arrangement or syndication.
For example, you´ll frequently see a business´s Yahoo Local profile show up in the ´Web Pages´ tab of its Google Local Business Listing. There are other second-tier search engines that show up frequently as well, such as Superpages.com, Yelp.com, and Marchex´s OpenList network.

Local blogs
Local blogs, or even better, "HyperLocal Blogs," are a great place to get your business listed. These will obviously vary by particular geography, but if you simply perform a search on your favorite engine for "[your city] blog" or "[your neighborhood] blog," you´ll see good candidates.
The sites that show up for these kinds of searches are by definition very well-indexed by the search engines, and highly associated with a particular neighborhood, city, or region. Businesses that are mentioned or linked on these blogs are viewed as trusted, relevant results in the Local search engines.

Locally-focused directories
Like Local blogs, Local directories are well-indexed by the search engines and are highly associated with a particular city or region. Directories which are edited by a human are much better than those which are "free for all." Human-edited directories are less susceptible to spam, and are therefore more trusted by the Local search engines.
An example of a terrific Locally-focused directory is Best of the Web´s Regional Directory and Yahoo´s Regional Directory. You can perform searches for things like "[your city] directory" or "[your state] directory" to find good prospects for these kinds of citations.

Industry-focused directories or blogs
Even if a website or directory is not focused on a particular region, if that website is focused on topics and keywords related to what you sell, it may be included among the sites that the Local search engines count as citation sources. For instance, the membership directory of your trade organization, or a blog that is popular among readers in your industry will probably be crawled by the Local search engines for citations. Searches like "[your industry] directory" or even "[your keyword] directory" will give you some ideas of the kinds of sites on which to get listed.

Why citations are important to your local business listings
Citations are defined as "mentions" of your business name and address on other webpages, even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. It can also be a local chamber of commerce, or a local business association where your business information can be found, even if they are not linking at all to your website.

You may also see the term "web references" used on other website's a synonym for "citations". Citations are a key component of the ranking algorithms of the major search engines. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.

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