Let’s be real. Marketing can get expensive. With such a strong emphasis on digital marketing, it can seem like the only way to be successful is through buying ads or paying for SEO. While both of those are very popular and useful ways to market a business, there are also many marketing strategies that come at a low cost, if not for free. These four low cost marketing strategies create organic traffic and exposure for your business, and they all place an emphasis on the most important factor of marketing: the people you’re targeting.

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